How to Investigate and Evaluate a Franchise Opportunity and Decide if a Franchise is Right for You

Purchasing a franchise can offer many advantages, such as instant brand recognition, training, and support that can help you thrive. However, investing in a franchise is like any other investment – not all opportunities out there can lead you to success. Prior to investing in a franchise opportunity, it’s vital to conduct thorough research, analyze the pros and cons, and consider any potential obstacles or risks you may face.

This blog article will guide you through the process of finding and investigating franchise opportunities. It covers everything from the key factors to consider, to the questions you should ask, and the important planning strategies to keep in mind during this challenging and sometimes overwhelming process.

How to evaluate a franchise opportunity

Franchising provides an opportunity for investors or franchisees to run a business under an established brand. By paying a franchising fee, you gain access to the franchisor’s best practices and systems, the right to use their name for a predetermined period, and support in various areas of the business. Owning a franchise comes with defined costs and contractual obligations.


1. Initial Franchise Fee

The initial franchise fee can vary from a few thousand to several hundred thousand dollars. There is no industry standard or limits of any kind. This fee is often non-refundable and shall be paid to the franchisor at the beginning of your operations, which is another major reason why a thorough investigation of the franchise opportunity is so important.

2. Startup Costs

Startup costs refer to the expenses associated with establishing a new business. These include pre-opening costs such as a business plan, research expenses, borrowing costs, and expenses for technology, and Post-opening startup costs including advertising, promotion, and employee expenses.

3. Continuing Royalty Payments

You may have to pay the franchisor royalties based on a percentage of your weekly or monthly gross income. Royalties are paid for the right to use the franchisor’s name and are agreed upon in advance, as part of the franchise agreement.

4. Other Costs

Depending on whether the type of franchise requires owning or renting a brick-and-mortar store or office, franchisees may also incur substantial costs for renting, building, and branding an outlet, as well as purchasing initial inventory.

In addition to franchise fees, certain franchisors might mandate that franchisees contribute to the national advertising budget, which is used to promote the brand as a whole and not just your specific location.


Training and support

One of the most significant advantages of running a franchise business is the access to a tried-and-true business model. Proper training and support from the franchisor will help you to implement this model in your own franchise business.

Knowing what kind of training and support you can expect as a franchisee can help you determine whether the franchise is a good fit for you and your business goals. From training to marketing, be sure to ask about all aspects of support to ensure you have a successful partnership.


Traditionally franchisees benefit from the marketing and advertising support provided by the franchisor, which can include practical assistance with the franchisee’s own advertising efforts, along with national or regional advertising campaigns, social media programs, and other marketing initiatives of the franchisor, that help increase brand awareness, and attract new customers to the franchisees’ businesses.

It is important to know what kind of support you can expect in this area before signing any agreements.

Don’t Overlook the Details: The Importance of Legal Expertise When Evaluating a Franchise Agreement

Above we covered some of the key elements of a franchise agreement. Note that the contract with your franchisor could regulate hundreds of other industry-specific topics. It’s easy to miss the fine print, but even the smallest details could lead to serious consequences down the line. When assessing the legal aspects of a franchise agreement, it’s crucial to have a knowledgeable and experienced lawyer by your side. Don’t take any chances that could result in future restrictions or penalties.

Is the chosen opportunity a right fit for you?

Once you’ve completed your initial research on the topics mentioned above, it’s important to consider another vital question: how does a certain franchise opportunity align with your lifestyle and financial situation?

1. The Financial Aspects

Let’s assume you already know the amount of franchise fees, strartup costs and other expenses that will be incurred at the beginning of your operations as a franchisee. To determine if this franchise opportunity is a good match for you, we recommend asking yourself these three key questions:

  • Can you afford it?
  • Do you need financing?
  • If you need financing, where will you get it?

2. Your Abilities

As a franchisee, it’s crucial to think long-term. Are you ready to build your own franchise business and invest not just money, but your time and effort as well? Ask yourself: do I have the necessary skills to make this happen? Identify any skills gaps and figure out which ones you can learn or improve upon.

3. Your Goals

Here are some of the most important questions you should ask yourself regarding your goals:

  • Will franchise ownership be your main source of income or a supplement to your current income?
  • Are you planning on franchising to supplement your existing income or as your primary source of revenue?
  • How many hours are you willing to work? Do you intend to operate the business yourself or hire a manager?
  • If you are going to run the business yourself, is this kind of work aligned with your interests, passion, and talents?


The Science Made Fun Franchise Opportunities

If you are looking for a franchise opportunity in Europe, this is a great place to start your research.

With its excellent support, well-known brand, and strong dedication to your success, the Science Made Fun franchise by High Touch High Tech is undoubtedly one of the best franchise opportunities in the field of education.

In 2022, we were awarded the prestigious Top Global Franchise Award by The Entrepreneur, and in 2021, we received the Top Franchise Award from Franchise Business Review. These are just a few of the many local and international awards and honors we have received throughout the years.

Our successful business model enables entrepreneurs from all over the world to launch their own ventures from the comfort of their homes. By eliminating the need for expensive commercial premises, furnishings, and branding, our model ensures that you can grow your business without incurring these substantial upfront costs.

We offer our franchisees a choice between three franchise packages, with the franchise fee being proportional to the size of the franchise territory and the level of support and assistance they will receive from us for the term of the franchise. To learn more about our franchise packages, watch the video below or visit

Get in touch! We will be happy to tell you more about the franchise packages we offer to our European Franchisees and the custom solutions we can fit to your specific needs or situation.

We will be glad to answer any questions you might have and discuss your particular interest in launching your own franchise business in Europe or elsewhere in the world.

Get started with High Touch High Tech!

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